SEO vs SMM: The battle with Millineal Consumers

SEO vs SMM: The battle with Millineal Consumers

SEO VS Social Media

The debate between who’s best has been going on longer than Mayweather Vs Pacquiao or Hagler vs Hearns.
So, who is truly the pound-for-pound best Marketing resource? 


Round 1: Speed

  • Social: Although growing a following takes time, social media posts appear instantly and results can happen within minutes.

  • Search: SEO is typically slow and uncertain. Even highly relevant pages take days to get indexed and rank. It often takes years to build up enough credibility to compete for the most valuable phrases.

Round 2: Upper Limits

  • Social: There is virtually no limit to the number of people who may share a piece of content. If you’ve ever been part of a mini viral event, you know just how far and how fast things can spread. jay chaudhry toronto, jay chaudhry filmmaker

  • Search: The amount of traffic a page will get from a search engine will never exceed a certain number. That’s the number of people who search for that phrase each day. The search volume for the phrase is the maximum amount of traffic the page will get from search engines.

Round 3: Topics

  • Social: Content that stirs an emotional response often does best, especially emotions such as anxiety, anger, and awe.

  • Search: Research-based content often performs best, such as detailed, how-to instructional posts, and articles that answer common questions.

    t3

Round 4: Formats

  • Social: Visuals perform best in social media. Images and video are the most shared content on the web. Posts with images generate 53% more likes than average on Facebook.

  • Search: Long form text performs best. The average page that ranks high in Google has 1500+ words. *Yawnfest* (who actually enjoys reading, anymore?)

Round 5: Audience Intent

  • Social: Visitors from social media marketing are typically less likely to buy since they were likely browsing through a social network when they found you. But, if positioned accurately, your ad can generate some extreme ROI.

  • Search: Visitors from search are more likely to be ready to buy, but less likely to share and interact. These visitors enter with a specific purpose, need, or question.

    t1

Round 6: Effort

  • Social: Marketing with social media involves many short-lived actions. Most visibility and traffic happens within minutes. This is why social media requires a continuous, ongoing effort.

  • Search: Once (Lord knows when) it gets working, search traffic can lead to durable visibility, creating an ongoing, passive source of visitors. Depending on the phrase and the page, high rankings may endure for weeks or months.

Round 7: Measurement

  • Social: It’s easy to measure social engagement. Shares, likes, and comments are all highly visible. But it’s hard to measure reach. The total visibility and traffic of all social activity is not easy to report on. There are many platforms and each has its own reports.

  • Search: Harder to measure engagement. Keyword data at the page level is no longer provided. It’s difficult to know which keyphrase led to which activity on the website.

t2

And the The Winner: by TKO in the 7th Round …

Based on all that we’ve seen, including our own winning client case studies, Social Media takes the belt.
Sorry SEO — you’re withered, your torn out, and your legs don’t move as quick as they used to. I wouldn’t want a rematch, either.

jay chaudhry toronto, jay chaudhry filmmaker