Phil Lo Greco

August 2017

Rebranded Athlete’s Image

Worked closely with Phil to ensure he was portrayed as a marketable and public figure in boxing, someone that fans could relate to.

September 2017

Launch of YouTube Channel

Created and produced boxing’s first ever food and travel YouTube show, “Culinary Fighter”. This capitalized on Phil’s strenghts on being an online personality.

Oct. 2017 – Dec. 2018

Custom Tailored

Created weekly social media content to capture new audiences. Once established, we leveraged the fan base to pursue a prize fight.

January 22, 2018

Phil Lo Greco vs. Amir Khan

Social media easily influences Matchroom Boxing to create Phil Lo Greco vs. Amir Khan. Audiences were kept engaged through “Fighter Series”

YouTube Views


Total Percentage Increase in Social Media Followers

Number of Sponsors Activated

Within Total Number of Weeks