Phil Lo Greco
Rebranded Athlete’s Image
Worked closely with Phil to ensure he was portrayed as a marketable and public figure in boxing, someone that fans could relate to.
Launch of YouTube Channel
Created and produced boxing’s first ever food and travel YouTube show, “Culinary Fighter”. This capitalized on Phil’s strenghts on being an online personality.
Oct. 2017 – Dec. 2018
Created weekly social media content to capture new audiences. Once established, we leveraged the fan base to pursue a prize fight.
January 22, 2018
Phil Lo Greco vs. Amir Khan
Social media easily influences Matchroom Boxing to create Phil Lo Greco vs. Amir Khan. Audiences were kept engaged through “Fighter Series”